I PRONTI 20/25 ARE READY!

2/1/2020

We’re there! MARTINELLI GINETTO S.p.A. launches the new collection of furnishing fabrics and home linens at Heimtextil 2020. More than 2,000 items always available in stock for five years, guaranteeing quality and creativity, continuity and service.

Once again, the collection uses textile innovation to enrich the inexhaustible creativity of its style team with new weaves and finishes. The fabrics offer new designs and a completely renewed color palette, with extremely fine warp and weft pieces with very high thread counts, even over 1,000 and several other news.

Among these, there are products combining refined taste and high performance to satisfy the needs of the hotel and yachting sector. In addition, there are Supima certified items and easy care fabrics.

The Frankfurt fair will also be an opportunity to present two important innovations. The Organic Cotton capsule, composed of pieces made with organic cotton, which reflects the Group's attention to the market and an increasingly green entrepreneurial vision. The company's awareness about raw materials takes shape in the new FIBRAFINA brand, which is the registered trademark synonymous with excellent raw materials and product quality, offering the possibility of co-branding through the sharing of dedicated marketing tools.

The collection has a new logo, resulting from the study of design and communication that aims to convey both the solidity of the industrial group as well as a modernity that challenges fashion. The new logo accompanies a complete review of the sample materials, which is closer to the world of editors and manufacturers with “smart” tools integrated with the company's digital platforms.

With investments of 6 million euros, the Martinelli Ginetto Group has fully accepted the challenges and opportunities offered by Industry 4.0 to implement the digitalization of its processes and workflows. The new I PRONTI collection will therefore benefit from the advantages offered by this corporate evolution, in particular the further efficiency of the logistics, sales area and CRM. A new team dedicated to 3D rendering and modelling development is enhancing the style office, design and prototyping.

I PRONTI means “ready-made” in Italian, both by name and by nature. The collection and the service offered are an unequivocal expression of the Group's ability to remain closely linked to the market, always ready to seize future opportunities and challenges.